AS1 Blog 8 Sources of Information

Sources of Information

BARB is helps helps Television stations to find out how well their Shows are doing and how many people are watching or give information on ratings.
It is important that advertisers know how well certain Television Stations are doing so they know what Stations and what time is best for their advert to be  showing that will get viewed by the most people and also it will help them to be able to know what age is watching at a certain time and were the advert should be shown so there particular audience will see the advert. 

BARB is an organisation that calculates television ratings.

BARB stands for: broadcasters audience research board

A rate card shows advertisers how much it cost to show an advert on a television it is very important because it help advertisers make their decision.  The cost to put an advert on Television in-between shows like “Coronation Street” would be expensive compared to others. Adverts that are put on when not a lot of people are watching or when less popular shows are on.

Programme Files are extremely important because they allow advertisers to know exactly what age group is watching what TV shows this is important because it allows advertisers to be able to know what Channels to show there adverts on so the can get the maximum amount of views from their target audience so more people see there product.