AS1 Blog 9 References

Blog 9 References

Book References:



 “AS Media Studies: The Essential Introduction Second 

Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 
4: Three Case Studies. Case Study 2: advertising and marketing.” 
Routledge 2005.  ISBN 0-415-32966-3



“GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, 

Richard Harvey, Richard Horsman, Tim Leadbeater, Eileen 
lewis and William Malyszko.” “Pages 62-3, 64-7 73-4, 151-2, 
173. Longman 2005. ISBN 0-582-32833-0.



 “The Media: An Introduction Edited by Adam Briggs and Paul 

Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 
2002. ISBN 0-582-42346-5



 “The Media Magazine. The English and Media Centre.” 

“Analysing Still-image adverts: Reading Lynx by Mark Ramey”. 
Issue 45 / September 2013. ISSN 1478-8616



 “The Media Magazine. The English and Media Centre.” “How I 

make things. Garth Jennings on making a TV commercial”.  Issue 
39 / February 2012. ISSN 1478-8616



Internet References:

 "Specs & Delivery | How to Deliver Commercials to Channel 

4". Channel 4: 2001. 
<http://www.channel4sales.com/planning_and_buying/ad_specs_a
nd_delivery> (Accessed 24/10/1)




 “Top 30 Programmes” :  Broadcasters Audience Research Board 

http://www.barb.co.uk/ www.barb.co.uk/viewing




 “Top 10 Programmes”  Broadcasters Audience Research Board  

http://www.barb.co.uk/ www.barb.co.uk/viewing






 “How we do what we do”:  Broadcasters Audience Research 


Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

AS1 Blog 8 Sources of Information

Sources of Information

BARB is helps helps Television stations to find out how well their Shows are doing and how many people are watching or give information on ratings.
It is important that advertisers know how well certain Television Stations are doing so they know what Stations and what time is best for their advert to be  showing that will get viewed by the most people and also it will help them to be able to know what age is watching at a certain time and were the advert should be shown so there particular audience will see the advert. 

BARB is an organisation that calculates television ratings.

BARB stands for: broadcasters audience research board

A rate card shows advertisers how much it cost to show an advert on a television it is very important because it help advertisers make their decision.  The cost to put an advert on Television in-between shows like “Coronation Street” would be expensive compared to others. Adverts that are put on when not a lot of people are watching or when less popular shows are on.

Programme Files are extremely important because they allow advertisers to know exactly what age group is watching what TV shows this is important because it allows advertisers to be able to know what Channels to show there adverts on so the can get the maximum amount of views from their target audience so more people see there product.  

AS1 Blog 7 Audience Research

Task 7- Audience Information

it is important for Advertisers to study there audiences so that they know know what kind of  advert to put out. It is also good because you can learn about what category or group your audience is in. this could be good because you can find out when is the best time to show case your advert so if its for kids you would put the video up after 3 because that when school normally finishes so they are more likely to see the advertisement.  Also if you audience is between the age of  22's or 30's you would also would the advertisement after 3 because that when most people finish work 

Psychographics:



This study is all about personality so what people like, what activities people get up to and people opinions. If advertisers are able to find out they can decide how they would like their advert look and what should go into it. this can help them figure out how they should make there advert so that it can be interesting to everyone in there audience. They do this because if they make an advert that appeals to everyones interest they are more likely to get people to watch it and buy there product.


Geodemographics:


Geodemographics is when advertisers study neighbourhoods and people that live in the neighbourhood they do this because people in the same neighbourhood are more likely to enjoy the same thing or have the same activities if they live in the same neighbourhood than if you picked to random people from the over side of the world. by studying neighbourhoods it makes it easier to decide what kind of advert to make. When advertisers study neighbourhoods they categorise them in terms in population because if the neighbourhood is small the people in the neighbourhood are more likely to have to have the same interest than people in a larger neighbourhoods.

  
Age & Gender:

When Advertisers are researching they will often look at the age groups and gender of the audience this helps with timing, sop when they need to to make the advert viewed e.g. if it aimed at children and teenagers they would make there advert live after 3 because students are more likely to see it than if it was live at 11AM because they will be in school. gender is not always the most important thing when making an advert but it can be if the product in the advertisement is  meant to reach a certain gender like if you make a advert for "Barbie" that would be aimed at females, likewise if you made an advert for "Hot Wheels" it is more likely to be for males.

AS1 Blog 6 Methods of Research

Blog 6 Methods of Research

It is important to do research on you audience before making an advert because it will let you know who you are aiming your advertisement to and what kind of advertisement you will need to make. When you do research on your audience you will be able to know what age your audience is and how often the buy your products etc.

What is Primary Research :

Primary research is the first research that is done by an advertisement company so they can find why audience really like there advertisements. this can be done through interview the process of a primary research is normally takes longer than others.

What is Secondary Research:

Secondary Research Is the research that is done by other company's but can be used by other company's as extra research it is used to justify there primary data and see what there competitors are getting from the research they are doing.

What is Quantitative Research: 


Quantitative Research is research that is normally done using questionnaire's. The Advantage of using an questionnaire is you are able to see how many choose one option and you can really find out what people think this is because there is know pressure this is because  there personal information or the name is not given. This allows the advertising agency to able to know exactly what the people like about the adverts with out wondering if they are just going with the crowd. The only disadvantage is that good questionnaire are hard to design.

What is Qualitative Research: 

Qualitative research is done through focus groups or through one on one interviews. The advantages of  qualitative information is that you can ask questions that are not really relevant but can help with your research. Disadvantages are you have to use small groups for it to work also there may not be enough time to get the answers that you want.