Task 7- Audience Information
it is important for Advertisers to study there audiences so that they know know what kind of advert to put out. It is also good because you can learn about what category or group your audience is in. this could be good because you can find out when is the best time to show case your advert so if its for kids you would put the video up after 3 because that when school normally finishes so they are more likely to see the advertisement. Also if you audience is between the age of 22's or 30's you would also would the advertisement after 3 because that when most people finish work
Psychographics:
This study is all about personality so what people like, what activities people get up to and people opinions. If advertisers are able to find out they can decide how they would like their advert look and what should go into it. this can help them figure out how they should make there advert so that it can be interesting to everyone in there audience. They do this because if they make an advert that appeals to everyones interest they are more likely to get people to watch it and buy there product.
Geodemographics:
Geodemographics is when advertisers study neighbourhoods and people that live in the neighbourhood they do this because people in the same neighbourhood are more likely to enjoy the same thing or have the same activities if they live in the same neighbourhood than if you picked to random people from the over side of the world. by studying neighbourhoods it makes it easier to decide what kind of advert to make. When advertisers study neighbourhoods they categorise them in terms in population because if the neighbourhood is small the people in the neighbourhood are more likely to have to have the same interest than people in a larger neighbourhoods.
Age & Gender:
When Advertisers are researching they will often look at the age groups and gender of the audience this helps with timing, sop when they need to to make the advert viewed e.g. if it aimed at children and teenagers they would make there advert live after 3 because students are more likely to see it than if it was live at 11AM because they will be in school. gender is not always the most important thing when making an advert but it can be if the product in the advertisement is meant to reach a certain gender like if you make a advert for "Barbie" that would be aimed at females, likewise if you made an advert for "Hot Wheels" it is more likely to be for males.
This study is all about personality so what people like, what activities people get up to and people opinions. If advertisers are able to find out they can decide how they would like their advert look and what should go into it. this can help them figure out how they should make there advert so that it can be interesting to everyone in there audience. They do this because if they make an advert that appeals to everyones interest they are more likely to get people to watch it and buy there product.
Geodemographics:
Geodemographics is when advertisers study neighbourhoods and people that live in the neighbourhood they do this because people in the same neighbourhood are more likely to enjoy the same thing or have the same activities if they live in the same neighbourhood than if you picked to random people from the over side of the world. by studying neighbourhoods it makes it easier to decide what kind of advert to make. When advertisers study neighbourhoods they categorise them in terms in population because if the neighbourhood is small the people in the neighbourhood are more likely to have to have the same interest than people in a larger neighbourhoods.
Age & Gender:
When Advertisers are researching they will often look at the age groups and gender of the audience this helps with timing, sop when they need to to make the advert viewed e.g. if it aimed at children and teenagers they would make there advert live after 3 because students are more likely to see it than if it was live at 11AM because they will be in school. gender is not always the most important thing when making an advert but it can be if the product in the advertisement is meant to reach a certain gender like if you make a advert for "Barbie" that would be aimed at females, likewise if you made an advert for "Hot Wheels" it is more likely to be for males.
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