TheAdvertising Standards Authority (ASA) are a company that handle's and complaints broadcast advertising. OFCOM set out the rules the advertisers must follow when making an add and having the intention of broadcasting it on TV. Some of the rules: do not show advertisements that do not protect children under the age of 18 No offensive language must be used on the radio Yo can not offend anyone religion or culture. You need to be fair You must consider peoples privacy. Must have copyrighted content on your advertisement unless you have consent from the original owner. where i found the rules: http://stakeholders.ofcom.org.uk/broadcasting/guidance/programme-guidance/bguidance/
Task 4- Analyzing a television advertisement in detail
It is a car advert the advert is trying to make you fill like this this car is extremely overwhelming this makes the viewers of the advert fill like that must have this car. the target audience are to people that want to buy a new car. The brand that is being promoted is BMW. The persuasive features in this video is how it makes the people in the car fill when they see the car and fill its presence this could make the audience believe that they need this car. obviously we know that it is exaggeration from the actors in the advertisement but it still makes the viewers want to by the car.
The FIFA 16 TV Commercial is called play beautiful this is because of their new enhanced graphics that they seem to be very happy with. In the FIFA 16 it features Lionel Messi and Kun Aguero getting recorded so EA can see what real life football players movements are like and put it in the game. The advert has opera music this creates the effect of football being a dominate sport and extremely exiting. It also shows a lot of different countries this shows that FIFA is and game that is worldwide and known all over the world.
GoCompare.com Tv Commercial
The Go Compare advert is one of the most known adverts due to the Wynne Evans the singer in the advert he made advert have a certain flair and funny side to it. The advert starts with two normal people in a coffie shop complaining about about the prices of car insurance and from that point on you have the singer Wynne Evans the singer singing about how Go Compare get you all these amazing deals and tell you were the best place it to go for the cheapest price.
Drake Sprite Commercial
In the Sprite advert ft Drake it has Drake in a studio trying to recored a song but is un-able to for what ever reason so he asks the mixer to play the track back, then Drake takes a sip of his drink (Sprite) and begins get extremely high-drated which cases his body to expand he then comes together and is able recored the song. this advert is showing how good Sprite is to relax you.
Best Advertisement ever-Winner of Best Ad 2014
This advert was given the title of best advert of 2014. The advert is very touching and memorable because it makes the viewer think about how lucky they are to not be in poverty etc. The adverts story line is about a man who doesn't have that much but loves to help people and gives does that have anything. this makes it very heart touching because he does not have a lot but still wants to give. As the advert goes on he sees the woman and her daughter, he decides to give money to them so the girl ca go to school. this goes on for a long time into, finally he goes to give more and the girl is is not longer there with her mother asking for money. the man turns around and sees that the girl is wearing a school uni form. the man is smiling as he sees that all the good he has done has came to good use. This adverts makes people want give.
will be discussing the different forms of advertising such as:
Humour
· Parody
· Shock
· Surrealism
· Intertsexuality
· Repetition
· Sex
· Famous faces
Parody
This advert is based on the StarWars advert about the new toys / action figures that they are selling. The main charters in the advert is a grown man who is a StarWars fanatic and some kids who enjoy StarWars but not as much as the old man.
Shock
This advert is about how people should have more concentration when driving or crossing the street or really bad things can happen to them such as serious injuries or even death there are a lot of really shocking incidents this is done to let people realise how serious it is. Surrealism
This advert is commercial with Terry Crews. who is trying is help sell the product through comedy and through his popularity. This advert is memorable because Terry Crews is extremely known/popular which makes it hard to forget. also it is memorable because of the script given to him, edits and just the general props used. Intertexuality
This advert is a chocolate bar it has two different chocolate bars talking and then one saying there are different to everyone else but then she falls down so everyone can see how that particular advert is different. This advert also brings some humour to the advert with the cadbury fingers playing the roles of people, and like having an argument which then leads into an accident just like humans. This advert is memorable. Because of the advert settings it two cadbury fingers are made to seem well of money wise wearing nice clothes and living a mansion like home. the way these characters behave is quite amusing this makes this advert particularly memorable. Repetition
This advert is about has a boy who really likes Michael jackson and and ends up buying a can off Pepsi as the he is drinking the drink Michael Jackson actually appears and they begin to dance together. Sex
This advert uses a normal women and turns her onto a very attractive women. The advert does this because it know that men are most likely to by there product. The advert starts with a man had just got a bottle of Tuborg Beer, he then looks over an see a women who is not very good looking, but as he keeps drinking the more beautiful and seductive the woman becomes. This advert is memorable becomes of its Seductive and also quite funny Famous faces
In the Sprite advert ft Drake it has Drake in a studio trying to recored a song but is un-able to for what ever reason so he asks the mixer to play the track back, then Drake takes a sip of his drink (Sprite) and begins to get extremely high drated which cases his body to expand he then comes together and is able recored the song. this advert is showing how good Sprite is to relax you.
This is the first post on my blog. This blog is designed to tell amateur film makers everything they need to know about advertising. Explain that it will include details like:
Different formats of advertising
Different purposes of advertising
Examples of effective/ineffective advertising campaigns
Examples of controversial advertising campaigns
Different styles of television advertisements
How television adverts are researched and designed
