AS2 Task- Part 1 Market and Target Audience Research

Market and Target Audience Research

Customize

 how often do you listen to music?

• Answered: 5 
• Skipped: 0

All the time

Most of the

time

About half the

time

Some of the

time

None of the

time

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– All the time	80.00% 4
– Most of the time	20.00% 1
– About half the time	0.00% 0
– Some of the time	0.00% 0
– None of the time	0.00% 0
Total	5

PAGE 2

Q2

Export

Customize

Why do you listen to music?

• Answered: 5 
• Skipped: 0

Your life is

music

HobbiesFor funBored

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Your life is music	20.00% 1
– Hobbies	20.00% 1
– For fun	60.00% 3
– Bored	0.00% 0
Total	5

PAGE 3

Q3

Export

Customize

What type of music do you like to listen to?

• Answered: 4 
• Skipped: 1

RapAfro BeatsClassicPopR&BK-Pop

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Rap	25.00% 1
– Afro Beats	0.00% 0
– Classic	0.00% 0
– Pop	50.00% 2
– R&B	25.00% 1
– K-Pop	0.00% 0
Total	4

PAGE 4

Q4

Export

Customize

How often do use bluetooth devices to listen to music 

• Answered: 4 
• Skipped: 1

All the time

Most of the

time

About half of

the time

Some of the

time

None of the

time

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– All the time	0.00% 0
– Most of the time	0.00% 0
– About half of the time	0.00% 0
– Some of the time	25.00% 1
– None of the time	75.00% 3
Total	4

Market Research

https://www.youtube.com/watch?v=5Ta9-TbPPOw

The M&S Women's Fashion: Summer - TV Ad 2015 

The Avert is meant for all races

The age group that it is meant for ages 25-35

It is meant for Women i know this because the models / actors they used were mainly female.

The Price Range of the clothes are £25-£130

They used Pharrell Williams come get it bae. As the song this is because it is a happy upbeat song. The Colours used are very bright and colourful and make people think of spring and summer.

                                                                                                                                                                                                                                            

https://www.youtube.com/watch?v=AmzOfspeqWQ

Debenhams TV advert - Summer 2013

The advert is made for all races

The age group this it is meant for ages 25-35

It is meant for Women i know this because the models / actors they used were mainly female.

The Price Range of the clothes are £10-£125

Debenhams used This Is The Life - Two Door Cinema Club. They chose this song because it is cheerful. There a lot of colours used un the video to represent happiness etc.