Blog 6 Methods of Research
It is important to do research on you audience before making an advert because it will let you know who you are aiming your advertisement to and what kind of advertisement you will need to make. When you do research on your audience you will be able to know what age your audience is and how often the buy your products etc.
What is Primary Research :
Primary research is the first research that is done by an advertisement company so they can find why audience really like there advertisements. this can be done through interview the process of a primary research is normally takes longer than others.
What is Secondary Research:
Secondary Research Is the research that is done by other company's but can be used by other company's as extra research it is used to justify there primary data and see what there competitors are getting from the research they are doing.
What is Quantitative Research:
Quantitative Research is research that is normally done using questionnaire's. The Advantage of using an questionnaire is you are able to see how many choose one option and you can really find out what people think this is because there is know pressure this is because there personal information or the name is not given. This allows the advertising agency to able to know exactly what the people like about the adverts with out wondering if they are just going with the crowd. The only disadvantage is that good questionnaire are hard to design.
What is Qualitative Research:
What is Primary Research :
Primary research is the first research that is done by an advertisement company so they can find why audience really like there advertisements. this can be done through interview the process of a primary research is normally takes longer than others.
What is Secondary Research:
Secondary Research Is the research that is done by other company's but can be used by other company's as extra research it is used to justify there primary data and see what there competitors are getting from the research they are doing.
What is Quantitative Research:
Quantitative Research is research that is normally done using questionnaire's. The Advantage of using an questionnaire is you are able to see how many choose one option and you can really find out what people think this is because there is know pressure this is because there personal information or the name is not given. This allows the advertising agency to able to know exactly what the people like about the adverts with out wondering if they are just going with the crowd. The only disadvantage is that good questionnaire are hard to design.
What is Qualitative Research:
Qualitative research is done through focus groups or through one on one interviews. The advantages of qualitative information is that you can ask questions that are not really relevant but can help with your research. Disadvantages are you have to use small groups for it to work also there may not be enough time to get the answers that you want.
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