AS2: Task 2: Ideas Generation

AS2: Task 2: Ideas Generation

My Group is called "Elite Spring Collection". We have two plans for are advertisement. are First idea is are main plan and what we intend to carry out as are main advertisement. Are main advertisement is about Spring and summer clothing. the idea advert is going to show of sports wear and causal wear. The sports wear will be showed of in a sporty environment e.g. basketball court or football pitch etc. Are Casual wear will be showed in an casual environment/setting. We will film in a park of in the streets etc for when filing for are casual wear. The plan for are first advert is stand alone. The target audience for are advertisement is ages: 16-20 years Class: Students and adults of working class.
Are advert appeals to are target audience is because are cloth design are new urban and in demand, also are advert is interesting but not boring due to the music used and the environments we filmed in. Are unique selling point is are Unique Selling Point is are clothes are Cheap but nice.

Are second plan/back up plan is a catwalk advertisement were we show of are cloths through the catwalk but we as a group decided we would add some humour to the cat walk by having one of the actors (Me) falling over during my run of the cat walk. We are doing this so to help appeal to are target audience which is is off the younger generation and humour will helps us draw them in.